Michelin Schwalbe Continental Cycle Tyres Dawes Nimrod Velo Universal Accessories Endura Shimano Gore  Backpacks Bar Bags Bar Ends Bar Grips Bars Base Layers Bike Bags Magnets Bottles and Cages Bottom Brackets Brake Blocks Brake Cables Brakes Car Cycle Racks Cassettes Chain Devices Chains Chainsets and Rings Child Seats Cleaner Computers Courier Bags Derailleurs Front Derailleurs Rear Downhill Cycle Forks Frame Protectors Frames Gear Cables Gears Levers Gloves Handlebars Headsets Headwear Heart Rate Monitors Helmets Hubs Sturmey Archer Hub gears Jackets - Waterproof - Windproof Lights Locks Lubrication Mudguards Panniers Pedals Pumps Puncture Kits Protective clothing Quick Releases Rack Packs Racks Rim Tape Rims Saddle Wedges Saddles Seat Gel GelTech seat covers Post Shoes Slime strips Stems Spare Parts Storage Sunglasses T-shirts Tools Trainers Trousers - Waterproof. Tubes Tyres Wallets Watches. Wheels - workshops repairs - bicycle shops. Phone for latest special offers discounts price bikes reduced. Commuter mountain dirt downhill cross country MTB ATB hybrid road bicycle deals in East London shops. Dawes stockists. British bikes shop.

Put comfort back into bike riding - try a Velo GelTech seat cover. Once you have you'll never ride a bicycle without one.